Fabletics has created a brand for themselves. They have done so well with the brand that they have that they have actually created somewhat of a cult following with the clothes that they have and with the options that they have for women. No matter what size, style or athletic level a woman is, she is able to get workout clothes from Fabletics. It is something that they have done to make sure that they are getting what they can out of the different situations that they are in. They have done well with what they have and that has allowed them to be successful.
One of the key components of their success is the type of selling that they do. They use a reverse showroom idea behind the sales that they have and that allows women to only have to choose from a few things that they are going to be able to wear while they are working out. It promotes the opportunities for them to make sure that they are getting the best clothes possible and also allows them to learn what they can do with different things that they have. Because of the way that things work with Fabletics, they can learn more about themselves from this type of selling.
In order for the reverse showroom style to actually work for women, they need to make sure that they are taking the style quiz. On the quiz, they will answer questions about the options that they have with the things that they wear. This is where they will be able to put in the type of workouts that they normally do along with the different opportunities that they have when it comes to the type of clothes that they wear. This is what is used to determine which outfits they are shown.
Fabletics is going to continue to use this model but they are also going to be able to show people more options by using Amazon. This is the platform that they think will work the best in combination with the website that they already have. Because of the way that they are doing things, Amazon is the next step for Fabletics and it is going to be phenomenal. They want women to know that, no matter where they are buying their clothes from, they should do so only after they have taken the style quiz.