Whitney Wolfe: The Driving Force Behind Bumble

Wolfe is the founder and CEO of Bumble, the dating app which has fundamentally revolutionized online dating. Frustrated with other options that suffered from built-in preconceived gender norms, Wolfe took it upon herself to build her own app based on the concept that women, not men, would make the first move. Whitney Wolfe was driven to create a platform free from the constant abuse and trolling so common on other apps and sites. She launched Bumble in 2014, and in just two years the company had become a major industry player with around ten million users.

A graduate of Southern Methodist University, Whitney Wolfe located start-up in Austin, but not being in Silicon Valley has not slowed down Bumble one bit, with the company already boasting a billion-dollar valuation. Wolfe attributes part of her success to Bumble’s focus on creating a safe app for women. In one incident that garnered a great deal of attention, Whitney Wolfe banned a male user for hurling insults at a woman who was just making innocent small talk. Bumble’s quick response showed that they were serious about cracking down on abuse, unlike other services.

Another instance in which Whitney Wolfe showed her commitment to the company’s values was in the aftermath of the Stoneman Douglas shootings. The CEO decided that the best way for Bumble to show their support was to ban all depictions of weapons on the service. As a result of Wolfe’s stance, she and her staff received a number of death threats. Although the threats were a serious concern, Whitney Wolf understood that change would only come about if people and companies take a stand on the issue.

Whitney Wolfe’s story is an inspiration to both male and female entrepreneurs. Bumble has already become a case study in the use of micro-influencers. Micro-influencers are supporters with a modest social media following who help spread the word about a brand both online and off. Wolfe discovered that these supporters were driving thr brand’s growth and decided to build a strategy around it. Thanks to her vision and steadfastness, Witney Wolfe has built one of the dating industry’s most downloaded apps.

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