EOS is a widely known lip balm that has a unique design and a variety of fun flavors. The founders of this company ,Jonathan Teller and Sanjiv Merhra, seen that the lip care industry had been lazy for decades. Nearly all manufactures of lip balm shared the same product container as well as the same repeating flavors.
When developing the design of EOS the two kept women in mind, since after all they purchase close to 80 percent of all lip products on the market. They noted that the tubular shapes of traditional lip balms made them harder to find in handbags, so an egg-like round shape would be easily spotted for use.
The company went in with their unusual shaped lip balm not knowing exactly what to expect from customers. To their surprise the product was received very well. Even though the brand was unknown the design of it made the lip balm have a great advantage ,in the eyes of potential customers. Another element was that since the product was new people were willing to try it simply for that.
Today, almost seven years since they first launched EOS is valued at $250 million dollars. It can be found in nearly every store , and is greatly loved by their customer who eagerly await to see which exciting flavors will come out next.
Find out more about EOS Lip Balm: https://www.stylecraze.com/articles/best-eos-lip-balms/#gref