How Whitney Wolfe Herd Changed the Dating Industry

The influence of the digital revolution to humanity continues to change the norm. Today, it is common to see someone using dating apps, and people enjoy meeting new faces through the use of these mobile software programs. Two of the most popular dating apps today are created by a single person. Tinder and Bumble were both created by Whitney Wolfe Herd, who is an American entrepreneur who has ventured into the tech industry. After she graduated from her university, she decided to visit Southeast Asia and offered to become a volunteer. Her exposure to a different culture inspired her to create an app that would promote love and equality. Later on, she joined Hatch Labs at the age of 22, and developed applications meant to search the users their preferred partners. Read this article about Whitney Wolfe at Forbes.

Her first creation is Tinder, and it became an instant hit. Tinder users can search their location to look for an ideal partner. The nearest people in the area would pop up in the app, and the user has the power to either swipe left or right, depending if they liked the person or not. Tinder was downloaded for millions of time, and the creator, Whitney Wolfe Herd, thanked everyone who supported her project. However, as Tinder becomes more successful around the world, many pranksters have used the app to fool people. Whitney Wolfe Herd decided to leave the company two years after the creation of her successful creation called Tinder. This time, she partnered with other influential businesses which are also expressing their interest in creating a dating app.

Whitney Wolfe Herd started to create an answer to Tinder, called Bumble. The newest application allows the women who use the application to block someone they do not like. It is also similar to Tinder, but women felt safer within the premises of the Bumble app. The current owners of Tinder also threatened Whitney Wolfe Herd that they would be suing her for copying their designs, not knowing that the women they are trying to belittle are the original creator of the platform. She’s very powerful and stated that he is not bothered no matter how many threats would come in.


Visit: https://www.usatoday.com/story/money/careers/career-advice/2018/04/23/whitney-wolfe-herd-build-workplace-where-women-thrive/533785002/

 

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