Brightline has been America’s pride as the main private intercity railroad system for over a century now. Recently, they announced their trademark licensing agreement and premeditated affiliation with Virgin Group, a renowned brand in the hospitality and travel industry. That partnership is expected to give Brightline an opportunity to leverage Virgin’s ability to dominate the industry and their unmatched customer experience. The merging of the two giants will undoubtedly give birth to a new brand, which they have named Virgin Trains USA. Their primary objective is to enhance the growth of the passenger train in the USA. Read the article of Wes Edens at wingsjournal.com
Creating innovative transport system has been the primary objective for Wes Edens, who co-founded Fortress Investment Group and serves as the Chairman of Brightline. He firmly believes that since VirGgin roup has equally invested in building their brand, then the shared focus will achieve great success. Additionally, the merged teams are driven by a culture of commitment and innovation. Precisely, Virgin Group boasts over 60 companies that depend on it. Some of the industries that rely on Virgin Group include telecoms and media, travel and leisure, health and wellness, music and entertainment and financial service industry.
Today, millions of Americans enjoy riding on trains daily, courtesy of Virgin. This convenient transport system is likely to experience tangible improvements as a result of the strategic partnership. As Richard Branson and Wes Edens confirm, Brightline, being at the forefront of innovations in the same industry, is the perfect partner to work with Virgin. Together, they will play a huge role in altering people’s perceptions of train transport in the United States.
The partnership is likely to bring in store a lot more than the usual. Already, an affiliate to Virgin is contemplating investing in Brightline upon agreeing on some closing term and conditions. Resources controlled by members of Fortress will maintain the majority of Brightline’s ownership. Wes Edens and his firm will have their current administration crew overseeing daily operations of the company. Again, the company will gladly rebrand from Brightline to Virgin Trains USA. Virgin Trains USA will be a force for America to reckon with, just as Wes Edens and Richard Branson predict.